Recognition Highlights a Strong Strategic Collaboration Focused on Innovation, Customer Engagement, and Technology Awareness
Cairo, Egypt – 2021 — GTS Holding is proud to announce that it has been recognized with the Cisco Marketing Partnership 2021 award, celebrating the company’s successful collaboration with Cisco in promoting innovative technology solutions, strengthening customer engagement, and supporting digital transformation initiatives across Egypt.
The recognition reflects the growing relationship between GTS Holding and Cisco, one of the world’s leading providers of networking, cybersecurity, collaboration, and digital infrastructure technologies. It acknowledges partners that demonstrate exceptional commitment to market development, joint marketing initiatives, customer education, and creating meaningful business opportunities through strategic collaboration.
For GTS Holding, receiving the Cisco Marketing Partnership 2021 recognition represents an important milestone in the company’s growth and reinforces its belief that successful partnerships are built on more than technology alone. Strong collaboration, shared expertise, customer education, and long-term engagement all play a critical role in helping organizations embrace innovation with confidence.
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As organizations across Egypt accelerated their digital transformation strategies, the demand for trusted technology partners increased significantly. Businesses were modernizing their networks, expanding cloud adoption, enabling remote work, strengthening cybersecurity, and investing in collaboration technologies to ensure business continuity and long-term resilience.
In this rapidly changing environment, customers required more than products—they needed guidance.
Recognizing this need, GTS Holding worked closely with Cisco to create opportunities for organizations to better understand emerging technologies and how they could support business growth. Through collaborative campaigns, educational initiatives, executive engagements, technology demonstrations, webinars, customer workshops, and industry events, the partnership focused on translating innovation into practical business value.
Rather than emphasizing technology for its own sake, these initiatives highlighted how modern networking, secure connectivity, collaboration platforms, and intelligent infrastructure could help organizations improve productivity, strengthen security, enhance customer experiences, and accelerate digital transformation.
The Cisco Marketing Partnership recognition reflects GTS Holding’s ability to communicate these benefits effectively while building lasting relationships with customers across multiple industries.
From banking and financial services to healthcare, education, manufacturing, telecommunications, hospitality, energy, and government, GTS Holding has consistently worked to connect organizations with technologies that address real operational challenges while supporting future growth.
A defining strength of the partnership has been its customer-first approach.
Every marketing initiative developed jointly by GTS Holding and Cisco has been designed to educate rather than simply promote. By providing customers with access to expert insights, industry trends, solution demonstrations, and practical implementation guidance, the partnership has helped organizations make informed technology decisions aligned with their business objectives.
Commenting on the recognition, Maged Sedky, Director of Business Development at GTS Holding, said:
“The Cisco Marketing Partnership 2021 recognition reflects the strength of our collaboration and our shared commitment to helping organizations understand the opportunities created by digital transformation. Successful partnerships are built on trust, knowledge, and a common vision for customer success. Together with Cisco, we have worked to deliver meaningful engagement that connects technology innovation with real business outcomes, and we are honored to receive this recognition.”
Beyond marketing collaboration, the relationship between GTS Holding and Cisco has continued to expand through technical expertise, solution development, and long-term customer support.
The company has invested in developing highly qualified engineering teams capable of designing, implementing, and supporting Cisco technologies across enterprise networking, data center infrastructure, wireless networking, software-defined networking, cybersecurity, collaboration platforms, and cloud connectivity.
This combination of technical excellence and strategic marketing has enabled GTS Holding to build trusted relationships with organizations seeking reliable partners capable of supporting every stage of their technology journey.
Mostafa Kamal, Sales Director at GTS Holding, emphasized the importance of collaboration in creating customer value.
“Technology partnerships create the greatest impact when they bring together innovation, expertise, and customer understanding. Our collaboration with Cisco has enabled us to engage organizations in meaningful conversations about their digital transformation goals while delivering solutions that support long-term business success. This recognition reflects the dedication of our teams and the confidence our customers continue to place in GTS Holding.”
The Cisco Marketing Partnership 2021 recognition also acknowledges the collective efforts of GTS Holding’s marketing professionals, business development specialists, solution consultants, engineers, account managers, and customer success teams. Their collaboration has helped establish GTS Holding as a trusted technology advisor capable of connecting customers with globally recognized solutions while delivering localized expertise and support.
As digital transformation continues reshaping industries, organizations increasingly require partners that combine technical knowledge with the ability to communicate complex technologies in practical, business-focused ways. GTS Holding remains committed to fulfilling this role by strengthening strategic partnerships, investing in customer education, and promoting innovation across every engagement.
The company extends its sincere appreciation to Cisco for this recognition and for a partnership founded on collaboration, innovation, and shared success. GTS Holding also thanks its customers for their continued trust and every member of its team whose professionalism, creativity, and dedication contributed to this achievement.
Looking ahead, GTS Holding will continue expanding its collaboration with Cisco while investing in initiatives that help organizations embrace emerging technologies with confidence. By combining world-class technology with strategic engagement, educational programs, and customer-centric delivery, the company remains committed to supporting secure, connected, and future-ready digital transformation across Egypt and the wider region.
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About GTS Holding
Founded in 2018, GTS Holding is a regional technology solutions provider specializing in cybersecurity, enterprise networking, cloud infrastructure, managed services, and digital transformation. Headquartered in Egypt with operations across Saudi Arabia and the United Arab Emirates, GTS partners with globally recognized technology leaders to deliver secure, scalable, and innovative technology solutions. Through engineering excellence, strategic partnerships, and customer-focused innovation, GTS Holding empowers organizations to modernize IT infrastructure, strengthen cyber resilience, and accelerate digital transformation across the Middle East.